Getting Naked:
The Bare Necessities of Entrepreneurship and Start-ups
Do you want to be an entrepreneur? Are you serious about starting a business? Are you seeking to build a business you love, and live a life of purpose without driving yourself to burnout? Joel Primus will show you how.
From the small country town of Abbotsford to the skyscrapers of New York, this book shares the hard-learned lessons and captivating story of the start-up that beat all the odds, Naked Boxer Briefs, a Nasdaq publicly-traded company that had A-list celebrity endorsements, raised over 17 million dollars, and sold its product in department stores around the world, including Nordstrom and Bloomingdale’s.Part memoir, and part entrepreneurial start-up manual, the book delves into the personal sacrifices required of an entrepreneur, exploring the vital links between mental health, family, finding balance, and being true to you who are through it all.
The life of an entrepreneur is an uphill road with sharp turns and hazardous conditions. It’s all too easy to lose both yourself and your business along the way. Getting Naked is your personal road map to business and personal success.
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